Table of ContentsCHAPTER 1Shopping ChannelsWhere Customers are Shopping in 2024Buying OnlineSocial Commerce: TikTokPurchase InfluencesStart ReadingCHAPTER 2DiscoverProduct Research In-Store HabitsProduct Research & AISocial CommerceStart ReadingCHAPTER 3AlignProduct Photography2D BarcodesProduct Detail PagesPDP BreakdownStart ReadingCHAPTER 4ValidateRatings and ReviewsRich UGCStart Reading