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Rich UGC
Ratings and reviews aren't the only types of UGC. Explore the other types providing unique value to shoppers.
In addition to traditional ratings and reviews, these UGC components are most important to consumers:
Photo galleries with customer-submitted images
Customer-submitted video reviews/testimonials
Customer-generated FAQ sections
The Most Important UGC Types Aside from Ratings & Reviews:
Customer-submitted video reviews or testimonials— 82% find this somewhat or very important
Social media posts showing customers using or talking about the product— 63% find this somewhat or very important
Customer-generated Frequently Asked Question sections—88% find this somewhat or very important
Photo galleries featuring customer-submitted photos of the product—86% find this somewhat or very important
AI-generated summaries curating highlights of both negative and positive reviews—60% find this somewhat or very important
FIGURE 20