SHOPPING CHANNELS
Social Commerce: TikTok
Learn how consumers are engaging with one of the fastest growing and newest shopping channels: TikTok Shop
New shopping channels continue to grow, including social commerce shops that merge social media and online shopping into one platform.
A key example is TikTok Shop, which is emerging as a major e-commerce player after much success as a short form video giant. New to this year’s report, we discovered that 26% of consumers overall and...
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of 18-34 year-olds have made a purchase through TikTok Shop
Those who purchased from TikTok Shop primarily did so because of:
An influencer’s recommendation:
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An attractive discount or promotion:
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