ALIGN
2D Barcodes & Consumer Engagement
Also known as QR codes, this growing technology is expanding brand opportunities with consumers and is set to be the global standard on all packaging in 2027.
0%
of shoppers have scanned a QR code on a product while shopping in store
+10 points
from 54% in 2023
Men are more likely than women to scan a QR code while shopping in store.
How often do you scan 2D barcodes (QR codes) with your smartphone while shopping in-store?
FIGURE 16
0%
of frequent online grocery shoppers have scanned a QR code off a product while in-store
0%
of all shoppers have said QR codes have significantly improved their in-person shopping experience
Shoppers are primarily scanning QR codes to compare prices to online retailers, to check ratings and reviews, to view more detailed product information and to access digital coupons or discounts.
Women are most likely to scan a QR code to access digital coupons while men are seeking price comparisons most often.
The benefits of QR codes don’t end at purchase. Brands can create an ongoing relationship with consumers after purchase by storing unique product content in the QR code.
0%
of consumers have scanned a QR code on a product after purchase
