SHOPPING CHANNELS
Where Customers are Shopping in 2024
The table below uncovers where consumers are shopping this year compared to 2023. Similar to last year's report, major retail e-commerce sites, marketplaces and budget sites are gaining shoppers at a rapid clip.
Where are customers shopping in 2024?
FIGURE 1
0%
of shoppers shopped through E-commerce sites and marketplaces like Amazon, Walmart, Target more this year compared to last
0%
of consumers shopped more through Mobile applications operated by a retailer like Target, Walmart, etc. compared to 2023
0%
shopped more through Delivery/courier services like DoorDash, Gopuff, Instacart, etc. while 30% of shoppers did not use these services at all
0%
of shoppers did not shop directly through brands via social media advertisements and in-application web browsers so far this year
0%
of shoppers shopped through Budget or fast-fashion e-commerce sites like Temu or Shein more this year compared to last while 12% shopped this channel less
0%
of consumers have not shopped through social media commerce platforms like TikTok Shop
0%
of consumers have shopped more through buy-online-pick-up-in-store compared to 17% last year
ONLINE GROCERY SHOPPERS FUEL COURIER SERVICE GROWTH
37% of consumers who often or always order groceries online shopped through delivery/courier services more this year compared to last
