DISCOVER
The State of AI
Is artificial intelligence (AI) changing how we shop? Consumers have mixed views on relevance and accuracy, but still see a future for the emerging tech.
0%
of shoppers have used AI services, like ChatGPT or Google Gemini, to search for and learn about products before making a purchasing decision
+9 points
compared to last year
0%
of consumers find AI tools to be often or always accurate when it comes to product information
+8 points
compared to last year
25-34 year-olds are most likely to use AI for purchasing decisions:
0%
compared to consumers over the age of 54:
0%
Consumer Perception of the Future of AI
Learn where shoppers anticipate AI is headed.
While AI continues to grow, there are areas for improvement that consumers are aware of. In particular, consumers hope that AI will improve these features most:
0%
price comparisons/analysis
0%
overall accuracy of recommendations and search
0%
customer service
As it stands, consumers do have concerns around AI:
0%
of consumers list privacy and data security as a chief concern
0%
of consumers list accuracy and reliability as a concern
What is your primary concern, if any, about AI and technological innovations in shopping?
FIGURE 11
Yet, consumers seem to believe in the ongoing utility of AI.
0%
of consumers believe it’s likely they’ll use image recognition search with AI in the future
Other likely AI uses: size and fit recommendations, personalized product recommendations and chatbots for customer service and product search.
How likely are you to use the following AI-powered shopping features in the future?
FIGURE 12