ALIGN
How Consumers Browse PDPs
When it comes to product content, product detail pages (PDPs) are the main event. This section shares what parts of the PDP are most important to shoppers.
All aspects of a PDP culminate to create a comprehensive view of a product and the brand.
However, some PDP features get more attention from consumers than others. Consumers spend the most amount of time on a PDP reviewing the product description, features and specifications followed by customer ratings & reviews, product imagery, comparison tables, rich content, FAQs, customization options.
Rank the following parts of a PDP from the most to least amount of time you spend on each section when determining your purchase decision online:
FIGURE 17
Why Consumers Leave the PDP
In 2024, shoppers have endless options. A simple error on your PDP could cause them to look elsewhere. Read on to learn which PDP features cause consumers to click "buy" and which drive them to click "X."
Why Consumers Leave PDPs AND Why They Click Buy
FIGURE 18
