Celebrating Pride Month: How Common is It?
Overall, four in ten consumers plan to celebrate Pride Month in 2024. Younger consumers are more likely to do so.
0%
of Gen Z’ers plan to celebrate
0%
of Boomers plan to celebrate
Notably, women are slightly more likely than men to celebrate Pride Month this year.
0%
of women plan to celebrate Pride Month 2024
0%
of men plan to celebrate Pride Month 2024
How Consumers Commemorate Pride Month
There are many ways consumers plan to celebrate Pride month. However, a couple rise to the top.
0%
of consumers will support LGBTQ+ owned businesses
0%
plan to attend Pride events
As the graphic below illustrates, the prevalence of each type of celebration decreases as consumers get older.
This makes sense, as younger consumers are more likely to celebrate Pride than their older counterparts.
