Popularity of Pride-Themed Merchandise

Today, there’s no shortage of Pride-themed merchandise.

These products range from apparel and accessories to home goods and food – and everything in between. Ideally, the brands and retailers that offer these products use the proceeds to support LGBTQ+ causes.

How popular is Pride-themed merchandise among consumers?

These products range from apparel and accessories to home goods and food – and everything in between. Ideally, the brands and retailers that offer these products use the proceeds to support LGBTQ+ causes.

In line with other findings, younger shoppers are more likely to purchase Pride merchandise than their older counterparts.

0%

of Gen Z’ers plan to purchase pride-themed merchandise

0%

of Boomers plan to purchase pride-themed merchandise

Furthermore, women are slightly more likely to purchase Pride-themed items than men.

0%

of women are likely to purchase Pride-themed merchandise

0%

of men are likely to purchase Pride-themed merchandise

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