Wants vs Needs: What Motivates Consumers to Shop on Prime Day
In today’s economic climate, many consumers are scaling back on spending.
With that in mind, we wanted to understand whether consumers plan to prioritize wants or needs when shopping on Prime Day.
The data indicates that both wants and needs motivate Prime Day purchases.
0%
of consumers would consider items they really want on Prime Day
0%
would consider products they moderately want
0%
would consider buying essentials on Prime Day
Of note, women are more likely than men to say they would consider buying essentials on Prime Day.
On the other hand, men are more likely than women to indicate they would buy items they moderately want and those they can live without.