In Conclusion

Prime Day 2024 is expected to be one of the biggest shopping events of the summer. This year, consumers of all ages plan to search for the best deals to satisfy their needs and their wants.

If you’re a brand that sells on Amazon, now’s the time to dust off your product pages in preparation for Prime Day. Be sure your descriptions are comprehensive and that you have plenty of ratings and reviews. This will ensure shoppers make confident purchase decisions – and that they’re less likely to return the products they purchase on Prime Day.

Research Methodology

This report is based on an analysis of a survey taken by 10,505 US consumers in May 2024. Here’s a detailed view of who completed the survey.

Generations

Gender

Annual Household Income

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