The Types of Products Prime Day Shoppers Add to Their Carts
Amazon is the largest e-commerce site in the world with more SKUs compared to every single one of its competitors. Customers on Amazon are searching for all types of products. But which products are top of mind and in the most carts on Prime Day?
Overall, home goods and electronics top the list. However, there are some notable generational differences. For example, Gen Z’ers are far more likely than any other generation to purchase beauty products on Prime Day.
There are also some interesting differences based on gender identity.
Men are significantly more likely to purchase electronics on Prime Day than women. Women, on the other hand, are more likely than men to purchase home goods, beauty products, and clothing and accessories.