Gift Giving vs Self Giving: What’s More Common on Prime Day?
The typical consumer purchases items both for themselves and for others. Who are consumers shopping for on Prime Day?
Overall, 78% of consumers consider shopping for themselves on Prime Day, while 72% consider purchasing gifts for others. Boomers are the only age group more likely to buy for others than for themselves.
0%
of consumers consider shopping for themselves on Prime Day
0%
consider purchasing gifts for others
Boomers are the only age group more likely to buy for others than for themselves.
0%
of consumers consider shopping for Christmas gifts on Prime Day
Clearly, these consumers are getting an early start on holiday shopping.