The Popularity of Prime Day

One fact is crystal clear: Amazon Prime Day is an extremely popular day to shop.

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of consumers say they typically shop on Prime Day

While shoppers of all generations shop on Prime Day, Millennials are the group most likely to do so. Boomers, on the other hand, are the age group least likely to shop on Prime Day.

Men and women are equally likely to shop on Prime Day.

The Role of Prime Day in Consumers’ Overall Shopping Behavior

Consumers have embraced Prime Day, and this event often impacts their behavior for the entire year.

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of consumers say that Prime Day deals are at least somewhat important to their overall shopping habits for the entire year.

How Important Prime Day Deals are To Consumers’ Overall Shopping Habits for the Year

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Somewhat important, I consider Prime Day for certain purchases

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Extremely important, I do a large portion of my purchasing on Prime Day

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Not at all important, I don’t take Prime Day into consideration at all

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