Product Content Orchestration Maturity Model
To better understand how your e-commerce product content is currently orchestrated, 1WorldSync developed a simple evaluation tool based on decades of helping brands and retailers with product content creation, management, delivery and optimization.
We’ve found that regardless of size, organizations are at different levels of their orchestration maturity, ranging from ad-hoc workflows and inconsistent content quality distribution all the way to optimized content use cases.
Read below for a few comments from our customers and industry professionals on why "orchestration" is everything.
When I think about the right content to the right person at the right time to the right channel, I think orchestration.
HEAD OF GLOBAL E-COMMERCE
A major part of successful product content is orchestrating approvals and ensuring accuracy. When I see orchestration, I feel like it connects with what I do because so much of what I do is orchestrating things.
SENIOR MARKETING MANAGER
You’re orchestrating from cradle to grave, from content development to content deployment and then content measurement. It’s orchestrating all those elements that go into how you’re getting product content out to help drive commerce.
1WORLDSYNC CUSTOMER
The Product Content Orchestration Maturity Model doesn’t account for just the quality of your product content, but how it’s harmonized across your organization and distribution channels.