How to Use the Model & Checklist
Read Summaries for Each Maturity Level
Review Checklist Recommendations for Leveling Up
This guide will help you evaluate your current maturity level and provide next steps on how your brand can harmonize your people, processes and product assets.
Retailers and recipients alike will also find tips and tricks to enhance their supplier relationships and streamline their private-label processes.
The recommendations and checklist items are organized and prioritized by levels based on our experience with thousands of customer types in various industries.
But every organization is unique!
For instance, some organizations may check most of the boxes for Level 3: Content Consistency, but still struggle to generate meaningful customer ratings and reviews – one of our recommendations for Level 1 organizations. Use this guide to shortlist your strengths and weaknesses.