ORCHESTRATION LEVEL TWO
Building a Process
Establishing a single source of truth.
Level 2 is where brands often fall when they start to prioritize product content but still struggle with workflow.
This level is indicative of bottlenecks, manual processes and discrepancies across teams. While growth and scale is possible at Level 2, staying here for long is not optimal for product content success.
Struggling to progress through Level 2 can occur at enterprise and SMB organizations alike. Brands managing hundreds or thousands of SKUs are especially susceptible to siloes, while upstart brands may struggle to scale their processes to support growth.
LEVEL TWO
Characteristics
Seeing growth with a particular product and/or retailer
Cross-functional bottlenecks with a need to improve workflows
In need of more transparent communication across teams
LEVEL TWO
Recommendations
As your product portfolio and business grows, so does its complexity.
More products result in more data, more teams, more processes, more approvals, etc. to keep the operation functioning properly. Even if your operation is still relatively small, getting to the next step of Product Content Orchestration maturity requires building and maintaining that single source of truth so that your operations, customer experience and revenue are not impacted negatively.
From consolidating your product content to a single platform to getting your internal systems to pass information fluidly, or leveraging social validation to grow your revenue through user-generated content (UGC), these processes will mature your business operation, regardless of its size.
Core Attribute Syndication Strategy
Automated Systems Integration