Core Attribute Syndication Strategy
Your path from one to many.
Selling your products with one retailer is easy enough once you learn their required attributes.
However, once you start to sell with multiple retailers and expand your product offering, maintaining your product content quality and consistency across multiple endpoints becomes unmanageable, and will be reflected in your sales.
Did You Know?
0%
of consumers said they value product content over brand recognition when shopping online
Getting to a single source of truth will certainly remove headaches on your end, but will ultimately allow you to deliver consistent, accurate content; no matter where you sell.
Having a centralized data pool to syndicate your content to your retailer partners will result in less manual work and more sales. With more data and content, however, you are more likely to encounter errors and unmet retailer requirements. This natural consequence becomes minimized when real-time scorecards identify what data is missing and/or incorrect.
SYNDICATION STRATEGY
Recommendations
Identify content delivery options with retailers
Subscribe to a data pool as your single source of truth
Incorporate content scorecards to receive digestible feedback from retailers
Utilize a DAM (digital asset management) to manage your image assets