About This Survey

This survey was conducted online by 1WorldSync via Pollfish in August 2024 among a randomized, representative sample of 1,750 online shoppers in the U.S. & Canada over the age of 18. Margin of error +/- 4% at the 95% confidence level. Results displayed represent the population-weighted, percentage share of the sample selecting each option.

Previous Surveys

Download our previous Consumer Product Content Reports to compare the data year-over-year.

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About 1WorldSync

We’re the leader in Product Content Orchestration. We simplify the creation and distribution of impactful content that’s accurate, consistent and relevant everywhere commerce happens.

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Keeping Commerce in Harmony

9 in 10

U.S. consumers interact with product content powered by 1WorldSync every month

of the world’s leading brands and retailers choose 1WorldSync to power their product content strategies

of the GDSN’s total volume goes through 1WorldSync’s data pool—the world’s largest