In Conclusion
As of now, the fate of TikTok in the US is unknown. But one thing is for sure: many consumers – especially younger ones – have strong feelings about a potential ban.
Of course, consumers use social media channels like TikTok to stay in touch with family and friends. But increasingly consumers also use social media as a way to discover trends, brands and products. Brands and retailers must remain alert and ready to adapt their social media strategies as platform changes and consumer preferences evolve.
Research Methodology
This report is based on a survey completed by 10,505 US consumers during the month of May 2024. Here’s a snapshot of who completed the survey.
Generations
Gender
Annual Household Income
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Keeping Commerce in Harmony
9 in 10
U.S. consumers interact with product content powered by 1WorldSync every month
0%
of the world’s leading brands and retailers choose 1WorldSync to power their product content strategies
0%
of the GDSN’s total volume goes through 1WorldSync’s data pool—the world’s largest