Attitudes Regarding a Potential TikTok Ban
Overall, consumers have mixed feelings about a potential US TikTok ban; however, those who feel negative outnumber those who feel positive by 30 percentage points.
0%
of consumers feel neutral about a potential US TikTok ban
0%
feel negative about a potential US TikTok ban
0%
feel positive about a potential US TikTok ban
Not surprisingly, feelings about a TikTok ban vary significantly by age.
0%
of Gen Z consumers indicate they’d feel negative about a potential US TikTok ban
0%
of Boomers feel negative about a potential TikTok ban
0%
of Gen Z consumers feel positive about a potential TikTok ban
0%
of Boomers feel positive about a potential TikTok ban
There are some notable differences in attitude based on gender identity.
Women are more likely than men to have negative feelings about a US ban on TikTok. Men are more likely than women to feel neutral or positive about such a ban.
