Introduction
If your summer plans include a wedding or two, you’re not alone. Summer is a very popular time for weddings. In fact, a quarter of couples get married between June and August.
This summer, most wedding guests will arrive with a gift in hand. But what exactly is in that gift box (or bag or envelope), and where did the guest buy it?
Recently, we surveyed over 10,000 US consumers to understand:
- How much guests are budgeting for wedding gifts
- What types of gifts they’re buying
- Where they’re shopping for these wedding gifts
- Whether the guests of honor are creating a wedding registry
We’ve analyzed this data to identify key trends you can expect during the 2024 wedding season. In this report, we share these key trends – as well as how they vary based on demographics including age and gender identity.