In Conclusion
Pride Month is a significant summer event, and many consumers plan to celebrate in some manner. With the wide availability of Pride merchandise, it’s also become a shopping event for many consumers.
Remember: when consumers are shopping for Pride merchandise, their top motivator is supporting LGBTQ+ causes. If your brand offers Pride-themed merchandise, transparency is key. Be sure you’re making it clear how your brand is supporting these causes so shoppers can make informed purchase decisions.
Research Methodology
This report is based on a survey completed by 10,505 US consumers during the month of May 2024. Here’s a snapshot of who completed the survey.
Generations
Gender
Annual Household Income
About 1WorldSync
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Keeping Commerce in Harmony
9 in 10
U.S. consumers interact with product content powered by 1WorldSync every month
0%
of the world’s leading brands and retailers choose 1WorldSync to power their product content strategies
0%
of the GDSN’s total volume goes through 1WorldSync’s data pool—the world’s largest