ORCHESTRATION LEVEL ONE
Ad Hoc Content Workflows
Manual processes everywhere.
Level 1 is where organizations often start their product content journey.
In Level 1, brand operations are siloed, product content costs are duplicative and individual team members are responsible for many, if not all, product content needs. This approach creates long lead times, missed opportunities and frustration.
Oftentimes, the quality and thoroughness of product content assets such as imagery and item attributes vary drastically between SKUs or e-commerce platforms, making it difficult to leave consumers with a holistic, lasting brand impression.
LEVEL ONE
Characteristics
New business/ team(s)
Key content & data stakeholders wear multiple hats
Rely on individual files, spreadsheets, etc.
Content quality varies greatly
LEVEL ONE
Recommendations
The foundation of a mature orchestration strategy and an impactful PDP has three pillars.
Content generation, quality product imagery and user-generated content, where all your content is in a centralized location as your single source of truth. Mastering these components will allow your products to get to physical (and digital) shelves, attract shoppers and ultimately generate sales.