Product Sampling
The fastest review generation program, period.
Generating a steady flow of reviews can be a challenge throughout the orchestration maturity lifecycle.
A brand can be in need of reviews for a variety of reasons: they are a new brand, just launched a new product or are battling a competitor.
Product Sampling is a review generation program where a brand will send a sample product to a consumer for free.
In return, the consumer will leave a review for the product. This program is most applicable to Level 4 given that these programs may require more financial capital to start, plus they already have product validation that won’t result in hundreds of negative reviews for a newly launched brand and/or product.
0%
of consumers said they’re more likely to buy a product if it has 1,000+ reviews.
Working with sampling partners will offload a lot of manual work on your end, not to mention the thousands of verified participants many partners have already screened.
PRODUCT SAMPLING
Recommendations
Verify high sample to review submission rates (~80%)
Ensure program performs a rigorous screening process