UGC Analytics

Analyze. Benchmark. Differentiate.

A common theme throughout orchestration maturity is the creation, improvement and analysis of product content and user-generated content.

Just as product content engagement can drive strategic change, so can customer feedback.

Being able to filter and sort customer feedback by product, topics, positive reviews, negative reviews and more, brands have the answers to the question of how to delight their customers.

The bookend of a brand’s UGC maturity are the building blocks to the next wave of product, support and logistic iterations.

"We discovered that we have more reviews—and generally longer, more interesting, and higher-quality reviews—than our competitors. It was reaffirming to see how much our customers love our products."

JESSICA DONOGHUE

VP Marketing, PROFOOT

UGC ANALYTICS

Recommendations

Segment flexible charts

(By collection, display, retailer, etc.)

Benchmark against competitors

Establish workflow to update negatively-reviewed products

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Download the Free Product Content Orchestration Checklist Quick Sheet and Worksheet

Review, collaborate, and modify your orchestration needs based on your company’s current conditions.

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